• April 2018

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    • 2nd - Easter Monday (E,W,NI)
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    • 17th - St. Patrick's Day (NI)
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UK Tax Week

   07 Dec - 13 Dec

63

 

Sargent-Disc attends Media Production Show 2017

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Summary

Sargent-Disc attended the Media Production Show again this year, sponsoring a seminar space and holding a seminar where the speakers examined eco-friendly, cost efficient methods for production. Read on to find out more.

Sargent-Disc Attends Media Production Show 2017

 

On 13th and 14th June, Sargent-Disc attended the 2017 Media Production Show at Olympia in Kensington. Sargent-Disc sponsored the Production Theatre for the second year running, and held the 2017 edition of the annual seminar 'Controlling the Financial and Environmental Costs on Production'

 

 

Panel:

 

Birgit Heidsiek - Publisher/Editor, Cine-Regio Green Report 2017 and Green Film Shooting

Jeremy Mathieu - albert International Manager, BAFTA

Sally McEnallay - GreenKit

 

Chaired by Dr. Laurence Sargent - Director, Sargent-Disc

 

 

Best Practice

 

The panel discussed a range of production tools and services that are available to support environmentally sustainable production. Sally McEnallay shared information on low energy LED lighting, and the benefit it provides when using the best kit for your creative vision whilst making significant cost and energy saving along with reducing waste.

 

 

PostMPS1

 (Sally McEnallay stresses the importance of using the right kit for your production. Panel left to right: Jeremy Mathieu, Sally McEnallay, Birgit Heidsiek, Laurence Sargent)

 

Laurence talked about the Digital Production Office®, Sargent-Disc's suite of mobile apps and software designed to increase efficiency and save time whilst reducing costs and the carbon footprint on production. He described how Digital Purchase Order, the cloud based system for the electronic creation, approval and distribution of POs, replaces the use and physical distribution of paper POs. Albert has calculated DPO saves 49 g of CO2 per PO which can translate from 50 kg on an independent film to 350 kg for a studio picture, with some very large productions saving nearly a tonne of CO2.

 

Jeremy Mathieu stressed the importance of understanding the relationship between the use of energy, travel and materials on a production's carbon footprint. He then explained how the albert Carbon Calculator enables productions to set their carbon reduction objectives by identifying, assessing and measuring emissions. He went on to talk about collaboration being key, and introduced the Creative Energy scheme, launched last year to help companies within the creative industries buy renewable energy at discounted rates.

 

Incentives and Rewards

 

Financial incentives are being offered across many parts of Europe in order to encourage productions to work more sustainably. Birgit Heidsiek highlighted some of these schemes - the Flanders Audiovisual Fund requires producers to submit a carbon footprint report to access their final funding instalment, whilst the Trentino Film Fund has devised a simple points-based system to make it easier for productions to go green. In return for signing up to the scheme and meeting their reduced carbon footprint objectives productions receive financial incentives and a green certificate for environmentally friendly production.

 

In Hamburg productions working sustainably receive the Green Shooting Card to confirm their 'Green' status and Film London's Green Screen initiative helps film producers by providing simple 'Green' guidelines they can adopt. When undertaken successfully they can include the Green Screen logo within their film's credits.  Jeremy mentioned that recent BAFTA research has shown the television audience's recognition of the albert logo is increasing; and is making them question what it means when it does not appear on a TV programmes credits.

 

Training and Education

 

The panellists all felt that educating the industry and public about the consequences of climate change and what can be done to combat it is crucial. albert provides regular free carbon literacy training to help production executives understand climate change and encourage them to work to reduce their carbon emissions, as well as leadership training to encourage key executives to be 'Green Ambassadors'. Greenkit go into colleges to introduce students to LED lighting and other sustainable tools such as biodegradable gels and solar cells for location shoots. A number of European agencies are also being proactive in colleges and providing 'on the job' carbon neutral training.

 

 

PostMPS2

 (Jeremy Mathieu encourages people to learn more about the effects of climate change and what productions can do to reduce emissions.)

 

Conclusion

 

The panellists agreed that convincing producers to go green through the provision of quality training, access to tools as well as reward and incentives is vital. They thought it was important to encourage production to introduce small changes so they experience the benefits of more efficient and cost saving practices whilst simultaneously learning how easy it is to sustain eco-friendly processes.

 

The audio visual sector emits about 1 million tonnes CO2 equivalent into the atmosphere each year, of which about a quarter is directly related to filming*. With the effects of climate change already being seen across the Earth in the form of increased sea levels, higher sea surface temperature and changes in precipitation, it is more important than ever to stabilise and reduce global emissions.

*according to a study on the sector conducted in 2011

 

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